Inspirations and just A Bit of Bucks County…online
Off to the NYNOW Gift Fair at the Jacob Javits Center in NYC, the theme this Year, LIFESTYLE+GIFT.
One of the best, it is huge, the biannual show features trends and shops on the Show floor, from around the Country and the World really. A showcase for a few days of Visual Displays on four story levels of glass, ceramic, canvas, metal, wood, textiles, paper, stone, florals, bright silvers, golds, whites, greens, every color imaginable, in a towering space of walkways. From the Lobby to the fourth floor there are Displays.
Design Teams Seminar tips on retail visual merchandising offered be flexible, personal, exciting, change visual variations, use color texture shape form- the elements of design, rotate and feature a few highlights and point of purchase items, easy access and eye level, and great lighting in Displays, a mix of simple and complex. Create a theme, invite interactivity- try a sample – , awaken the senses- smell this;.) – and good signage with readable text, emphasizing the benefits, and leave some space -bright, spaced, eye level displays are more accessible than overstocked, unlit, and chock-full.
Best advice? Wear comfortable shoes.